No one would argue that the last year has been a tough and challenging time for everyone. Cycling has been a welcome outlet and a companion to many. To those who classed themselves as cyclists before the pandemic, to those finding cycling for the first time or coming back to it, the bicycle offers a way to escape, exercise, improve mental well-being, and for those on the front lines, a safer way to commute and get around.
As with many cycling brands, we have had to respond to the unprecedented interest in cycling and demand for bikes. This increase, combined with global shortages and manufacturing challenges, meant we have worked harder than ever to meet our customer's expectations and our high standards to uphold our legacy of delivering award-winning bikes.
The first of our 2021 range hit the roads, trails and tarmac less than 12 months ago and since then has amassed a multitude of awards for their design, performance and value. In such a challenging year, we wanted to pick out some of the key highlights, starting with the recently announced cherry on the cake (so far), being awarded the coveted Cycling Plus Bike of The Year with the SLR 9.4 Disc.